Meet Jetze Roelink, Founder of Painting Expert

Meet Jetze Roelink

Jetze Roelink founded Painting Expert and has worked with creative hobbies for years. His mission is straightforward: help people relax and enjoy making something at home through activities such as paint by numbers and diamond painting.

A small idea during a busy period of his life grew into a platform that has inspired thousands of hobbyists. Jetze knows from experience how valuable it can be to step away from everyday pressures. Through Painting Expert, he wants others to find that same calm, satisfaction, and room for creativity.

How a personal hobby became Painting Expert

Years ago, Jetze noticed that screen time and his usual leisure activities were doing less to help him unwind. When he first tried paint by numbers, he was immediately drawn to it. It gave him a focus, a sense of calm, and something tangible to create. That experience led to Painting Expert: a store and source of inspiration for people who want to enjoy a creative hobby without a complicated starting point.

Since then, Painting Expert has become familiar to paint by numbers and diamond painting enthusiasts in the Netherlands and beyond. Over the years, thousands of customers have visited the store, read the blog, or received advice from Jetze himself. The purpose has stayed the same: make creativity enjoyable and help people take time to relax.

Why Painting Expert?

For Jetze, personal attention, honest communication, and quality belong together. He selects products carefully, looking at ease of use, the painting experience, and the quality of the finish. Each product should help make the hobby enjoyable, whether you are a beginner or have been creating for years.

He also shares knowledge and inspiration. Jetze regularly writes blog posts about painting and diamond painting with tips, instructions, and background information. He wants to help people choose a project and feel comfortable working on it.

What matters to Jetze

• Personal service: every customer deserves time and attention.
• Honest communication: clear answers rather than empty promises or vague wording.
• An accessible hobby: people of different ages and experience levels should be able to take part.
• Quality materials: products chosen to make creating enjoyable.
• Encouraging creativity: sharing inspiration as well as selling kits.

More than selling kits

Jetze sees Painting Expert as a place where people connect through creativity. Customers regularly write to tell him that a painting project gave them a quiet moment during illness, burnout, or grief. Others describe time spent creating with a child, partner, or parent. Those personal stories mean the most to him and remind him why he started.

He keeps looking for useful improvements, including clearer product descriptions, new guides, free downloads, and interesting collaborations. He wants people to feel excited about starting a project and to keep enjoying their creative time.

Jetze outside work

When he is not working on his stores or writing blog posts, Jetze often heads outdoors. He enjoys walking his dogs, taking photographs in the woods, and thinking through new ideas over coffee. He is curious, likes to plan ahead, and enjoys making things, just as his customers do.

He shares experiences, advice, and parts of his own story alongside the products. For him, creativity connects people. Making something with your hands, or giving what you have made to someone else, is a big part of what makes these hobbies special.

Contact Jetze

Would you like to collaborate, ask about a product, or share an idea? Get in touch through the contact form or visit Jetze's LinkedIn profile. He welcomes conversations, new collaborations, and messages from customers enjoying their projects.